What Buyers Need To Know About The Car DVD, 6 Questions You Must Answer In Car DVD Player Listings

Tuesday, August 11, 2009
Almost everybody knows the rule of 10 when it comes to word of mouth.

The happy customer tells one person while the dissatisfied customer will let 10 people know about the bad service they have received.

Nowhere else in the field of ecommerce is this more important than when trading car DVD players. The average car stereo DVD doesn't only attract the person who wants to do the car DVD installation itself, it also involves a whole lot of specific data which plays an important part in how well the car DVD player will work in the car.

It's too late to tell the customer in responses to their questions after they have bought the car DVD from you. You need to give them the right information before they even think about making a purchase.

**So what exactly do you NEED to tell customers before they even make a decision about buying a car DVD from you?**

It is absolutely essential that you cover the following things in your listing:
The file formats and discs it plays
The exact size of the player
The condition of the player
The TV signals it is compatible with
The inputs and outputs it has
The voltage the car DVD operates in

So why do you need to list these things and exactly how do you do it?

*The file formats and discs
The days of there being two or three formats and two or three disc types are over. Nowadays people expect the car DVD to be able to handle CD-R CD-RW and VCD discs.

The formats the in car DVD handles are important too, especially with the increased number of people downloading material from the internet and sharing files.

List each disc type separately and separate out video, audio and picture formats to make it clear to your potential customers what the automotive DVD can do and what it can't do.

A good example might be:
Discs: DVD, CD, VCD
Formats Played:
- Video Formats: AVI, DIVX
- Audio Formats: MP3, WMA
- Picture Formats: JPEG, GIF

*The exact size of the player
A common misconception about the car DVD player is that it just comes in two sizes: 1 DIN and 2 DIN.

In fact, the Deutsches Institut für Normung system just refers to the width and height of the unit and the depth of a player can vary a great deal. Not only that but some car DVDs have an extremely large face plate which could obstruct/be obstructed by other elements in the dash.

As a result it is always a good idea to list exactly what the dimensions are for everything on the player
A good example might be:
Dimensions: L:162 x W:178 x H:100 (mm): Length with front panel = 181 (mm)

*The condition of the player
Are you selling a new car DVD player? Is it reconditioned? Does it have any cosmetic damage?

These are not only vital pieces of information which could mean the difference between happy customers and angry customers they can actually get you kicked off many online auction sites if you get them wrong.

*The TV signals it is compatible with
TV functionality is an important feature for many people who have automotive DVD players because many people fit it in their car to A ensure they don't miss their favorite shows, B put on the TV to keep the passengers in the back entertained.

However different regions in the world use different TV signals with some using analog signals like PAL, NTSC or SECAM and others making the switch to digital with signals like DVB, ATSC and ISDB.

If you say that the DVD player for the car can play TV signals and the customer has to ask which signals it takes you've probably already lost the sale.

A good example might be:
DVB-T Digital TV
- Country presets for England, Germany, France, Italy, Spain, Turkey, Portugal, Greece, Russia, Czech Republic, Taiwan, China, Holland, Australia

*The Inputs And Outputs It Has
The car DVD player is more than a glorified stereo that just shows movies these days. It is a hub which can accept information from peoples iPods, USB sticks or SD cards; help people reverse safer, and - in the case of in dash car DVD players - feed video and sound footage to screens and speakers in the back of the car.

As a result you must tell people what they can plug in and what feeds go out so they know exactly what type of hub they are getting.

A good way to show this is as follows:
Media Inputs / Outputs
- SD/MMC card slot for GPS SD card or SD card with media files
- DVD/CD disc drive
- iPod input (front)
- Mini-USB input (front)
- Aux IN (front)
- Reverse camera input (rear)

*The Voltage The Car DVD Player Operates In
This is more important for older cars (especially diesel cars) but not all cars work on the same voltage. Some were 24 volts while others were 12. Nowadays all new models of cars come out in 12 volts which make things nice and easy for car DVD installation.

However putting the voltage the DVD player for the car operates in is important as not doing so could result in a short, which would lead to your customers' brand new automotive DVD not working at all, or working at a lower voltage and not working as well as it should.

Only by giving customers the information they need in your listing will you be able t o guarantee a happy customer at the end of the day.

In this way your popularity will be increased as a seller and more customers will be attracted to your listings.


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