Successful Print Advertising Designs

Saturday, August 22, 2009
Do you often see print advertisements outdoors, as much as you see Web advertisements when you surf through the Web? I’m pretty sure that you have entirely different views and reactions upon seeing and actually taking notice to these two different kinds of advertising. The differences may vary in their use of color, typefaces, and space.

Whatever else the difference is between Print Ads and Web Ads, many would still prefer the traditional print advertisements in order to promote their business, products or services. Not all people have access to the Web, such that Print Ads are still widely used and appreciated. It is also practical for a short-term marketing plan or strategy.

Do you know what makes successful print advertisements? Here are several useful things to remember if you are launching a Print Ad: * Take advantage of a small space by not crowding too much information into it. Leave a white space which can actually lead your reader to the important information.

* Ads with large photos or illustrations of merchandise get higher readership and appreciation than those with small illustrations or no art.

* People do not actually read your copy, but take a look at your visuals. Thus, make your photographs or illustration occupy at least half of your entire Ad.

* You must know now how your readers read, so that you could strategically place your content and not be left unread.

* Typography is an important key to effective communication.

In your print ads’ headlines, avoid all capital letters. Our eyes and brains are conditioned to identify lower case letters and words. Letters and words in lower cases may just be glanced over, but with full comprehension since people are familiar with them. People also tend to read words by the shape of the word and not by reading individual letters thus, your print ads’ words must be of a distinctive shape.

* Your print ads must be consistent with important information placed where readers would expect to see it. Consistency is an important aspect of your print ad since most readers must be exposed to it seven times before they notice it or take action on it. Your ad must have consistency in:
o Logo
o Color
o Typography
o Margins and borders
o Layout
o Spacing
o Photographs and captions

* You must also be consistent in your page lay out and other design elements like contrast, balance, etc.

* On top of everything else, you have to make sure that your print ad communicates the main point of your advertisement – the main attraction and the necessary information for your prospective clients.

For your print ads to turn out successfully, you must have at least a single great idea, on top of several good ideas. Remember, there’s a world of difference between a great idea and a good idea. -30-

Ezines Are Effective In Advertising Your Online Business?

Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you’ve heard that phrase many times if you’ve been marketing on the internet for a while. But is that a myth or a fact?

An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.

And the secret of the ebook - advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didn't try it at the time because I couldn't find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.

There are 3 types of ads in Ezines: Classified Ads

These are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eye-catching. Classified Ads in ezines are cheap and sometimes free due to its limited space and location which is at the end of the ezine.

Sponsor Ads

These ads are placed at the top of the newsletter and sometimes in the middle. Some ezines have more than one sponsor ads. Sponsor ads are more expensive than Classified ads and can contain more words so your ad can be more descriptive. Sponsor ads are more effective than Classified Ads as their position in the newsletter is better.

Solo Ads

Solo ads is the most effective way out of the three type of ads for generating response.

Solo ads fills up a whole email which only contains your advertisement. The newsletter is sent on your behalf to its subscribers. Thus your ad will have the biggest exposure. Solo ads are more expensive than Sponsor ads but more effective.

'Great. Super. Fantastic. So what's your advice Alan?' My advice is advertising in Ezines do work. And they work very well. Some people don't think so because after placing some ads and seeing very little or no response they think they have proven that Ezine advertising is a lie used by Ezines Publishers.

Well I can tell you now that they are getting poor responses because they have not followed the rules for advertising successfully in Ezines.

Rules in Advertising in Ezines Successfully

1. If you can, save money and advertise using Solo ads. They have the best chances of being read by the subscribers and they have no other ads distracting or competing against.

2. Work on your subject line. Even with Solo Ads, people will not open your email if the subject is of no interest to them. Subjects which promises massive fortunes in a few days will get deleted with second thoughts.

3. Work on your Content. After the subscribers open your email, your next task is to try and get them to read the content. So make damn sure your content is interesting and enticing enough for them to take some action. Believe the saying “Content is King”.

4. When you’re advertising other peoples’ products using affiliate programs do not send the visitors to the product’s website. I think people are crazy when they do this. The reason is that you are sending traffic to other peoples websites and if they won’t buy you’ve lost that lead for good.

Therefore the aim of you ad is to capture their email address so that you can advertise to them again and again. If they don’t buy product A then you can advertise Product B to them. Now don’t you think that makes more sense?

5. Advertise in well known Ezines and which are related to the topic you are advertising. Advertising stock recommendations to Golf enthusiasts will surely give you a terrible response rate.

6. For Classified ads, make sure you are advertising in large numbers such as 100,000. Not many people read Classified ads and you will be listed among other ads as well. However, you might get lucky if your headline is attractive enough.

To end this article I’m going to share a secret with you on what I think is the best and cheapest way to advertise in Ezines. That is to write your own articles and ask the Ezine Publishers if they are interested in sending out your articles in an issue of their newsletter.

Now let’s think about this for a moment. Your own article is published in ezines and placed on their websites. People who write articles are given more respect and are trusted more. Plus your articles will stay on some websites for years which also means that it will generate traffic for years. The traffic is generated with a resource box you can put at the bottom of your article. You can put your URL here and also write a little bit of background about yourself.

You are creating a name for yourself on the internet scene and you are also generating leads which you can email your recommendations to. There is no cost for you when Publishers decide to include your article so the only cost coming out of you is the time needed to write the article.

In my opinion, writing articles for ezines is the most effective way to advertise using ezines. Not to mention it’s cheap and will generate traffic even after many months.


Sending out emails these days is fast becoming a joke. To achieve an order is getting harder and harder because of the large quantity of email needed to sent out, to secure an order,

My research has indicated that with a click thru rate of just 1% of all emails sent out, at a conversion rate of 2% - on average - one order should be achieved every 5,000 emails sent out. Keeping in mind that Spam filters block, at least 39% of emails being sent out. This means, if you can purchase 5,000 emails at $0.001 each, which equals $5 per 5,000 – and is very good value for money, providing you are selling a product or service for about $20. However, the click thru rate can fluctuate, depending on how good you are at writing headlines, to promote your product or service.

The reason why it’s necessary to send out so many emails, to secure an order, is because most people avoidquoting their prime email address, when submitting their website to directories or classifieds because usually once a website has been submitted to a directory of classifieds, the website owner receives hundreds of emails in return, within a short time, which is a little annoying. If people could be persuaded to use their prime email address when submitting their websites, the 1% click thru rate would increase dramatically because many more emails would be read, instead of being classed as junk mail and discarded, unread.

Recently I discovered two new programs that offered me the opportunity to submit my website and only receive one email in return, from each. The name of the programs are and - When I submitted my website via my prime email address free, to their comprehensive directory, I only received just one email in return, from both programs. and - also invited me to purchase 5,000 emails at a low purchase price of $5, which is $0.001 per email and send out my adverts via their own system.

Search-o-Rama and - are unique, quality and uncomplicated programs, with a first class easy to set up, affiliate program. There are also facilities for monitoring advert statistics i.e. click thru % rate ECT.

To submit your website free to – and – directories, please click the following links: